New ALEX AND ANI® Exclusive Cherub Charm Bangle will Raise Funds for Hasbro Children’s Hospital
Proceeds from the latest addition to the ALEX AND ANI | CHARITY BY DESIGN ®collection will support the hospital’s areas of greatest need
Continuing with their ongoing commitment to Hasbro Children’s Hospital, ALEX AND ANI has released the exclusive new Cherub Charm Expandable Wire Bangle, announcing that proceeds from its sale will be donated to the hospital.
The Cherub Charm Expandable Wire Bangle is the latest addition to the brand’s CHARITY BY DESIGN collection, which was born from the company’s desire to spread (+) ENERGY® worldwide while raising funds for nonprofit organizations and elevating their missions through awareness. It can be found in ALEX AND ANI retail locations nationwide, the company’s retail partner locations, and online at www.alexandani.com.
Hasbro Children’s Hospital was the first official charitable partner of ALEX AND ANI and products within the CHARITY BY DESIGN collection. The brand now supports a wide-range of organizations on an international, national, and local level. The hospital’s first exclusive bangle, the Hero Charm, has generated more than $132,000 for Hasbro Children’s Hospital to date. In addition to financial support, ALEX AND ANI leadership and employees are active ambassadors of the hospital, regularly serving on event committees and volunteering at the annual Radiothon.
“We remain extremely humbled by the incredible generosity of ALEX AND ANI and their loyal customers, who not only purchase these beautiful charms to support our hospital, but also to show their solidarity for those we care for,” said Margaret M. Van Bree, MHA, DrPH, president of Rhode Island Hospital and Hasbro Children’s Hospital. “Words alone cannot express our gratitude for our partnership with ALEX AND ANI—there’s no question their support is having a tremendous impact on children and families.”
ALEX AND ANI has made it their mission to fully encompass partnerships, including utilizing Team (+) Impact, where employees of the brand will volunteer with the hospital during events such as the annual family picnic, Hasbro Children’s Hospital Radiothon, and many other collaborations where employees can fully understand the importance of the partnership and how vital the hospital’s efforts are to the community.
“As our first charitable partner, Hasbro Children’s Hospital holds such a special place in our hearts.” Nicki Maher, SVP of Global Brand Relations at ALEX AND ANI said. “Seeing the success we have already been able to accomplish together right at home in Rhode Island over the last 4 years, this opportunity to bring more awareness and fundraising through this design is something we’re all excited about. Having the chance to see first-hand how many children and their families are supported and given hope truly makes this relationship such an important one.”